Our Brand Evolution

When Crossvault Capital Management was founded in 2000, the firm set out to build a business rooted in enduring strength, simplicity, and commitment to both clients and employees. Inspired by classical architecture, the name Crossvault reflects the intersection of two barrel vaults—an element chosen for its timeless design and structural integrity. Crossvault Capital Management joined the Prime Capital Financial family on July 1, 2022, bringing its long-standing philosophy into a broader platform while preserving the values it was built on.

When Giesting Financial was founded in 2002 by Mark and Denise Giesting, the goal was simple: help individuals and families in their community navigate their financial lives with confidence. What began as an investment-focused practice has grown into a comprehensive financial planning firm, partnering closely with clients to address nearly every aspect of their financial journey. Giesting Financial joined the Prime Capital Financial family in 2018, expanding its resources while maintaining the personal, community-first approach it was built on.

Prime Capital Financial is the new name of the former Prime Capital Investment Advisors. This new brand encompasses Prime Capital Retirement, formerly Qualified Plan Advisors, and Prime Capital Wellness, formerly Financial Fitness For Life. Prime Capital Financial reflects the firm’s work across financial planning, managed account services, tax planning, estate planning, risk management and other financial services.

Founded by Mike Del Re Jr. after having been in the industry since 1971, FNL began as a life and health insurance-focused agency. Michael Del Re III joined the firm in 1994 and began to grow the employee benefits practice (401k and health insurance) eventually growing the firm from 3 to 10 employees.  Over the years, the insurance focus waned and the firm embraced fiduciary status and fee-based (rather than commission driven) 401k plan engagements and asset management for individuals and families. Financial Network Limited joined Prime Capital Investment Advisors in 2021.

Prime Capital Investment Advisors (PCIA) began its journey in 1985 with the establishment of a predecessor business,  Lawing Financial, followed by the creation of its wealth management arm in 1997. The company officially rebranded as Prime Capital Investment Advisors in 2017 and has since experienced significant growth through strategic acquisitions and the launch of new initiatives, transitioning to advisor ownership in 2021. PCIA became Prime Capital Financial in 2024.