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From Then to Now

Prime Capital Financial did not rise overnight to become one of the nation’s top RIAs.1 Our success is built on the strength of the brands that came before us.

Each brand left a lasting imprint on the clients we serve and the financial services industry at large. These groups shaped the way we think about wealth, retirement, and legacy. They carried forward a relentless drive to innovate, educate, and empower.

Today, as all of these brands unite under Prime Capital Financial, we celebrate the legacy of trust, leadership, and growth that has forged our foundation. Their impact has paved the way for our continued evolution, giving us the scale, strength, and vision to transform financial futures for generations to come.

This a story of progress, of bold ambition, and of a unified team ready to stand at the forefront of our industry.

2004
Qualified Plan Advisors
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Qualified Plan Advisors (QPA) was founded in 2004 by Scott Colangelo and Tim Hakes. They started QPA to provide fiduciary and educational services for qualified plan trustees and employees, recognizing a need for such services before they became common in the industry. Qualified Plan Advisors became Prime Capital Retirement in 2024.

1980s
Longer Financial
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Longer Investments was founded in the mid 1980s by Elaine Longer in Fayetteville, AR who was visionary in delivering fiduciary investment management while the industry was primarily dominated by brokers and commissioned based advisors. Longer Investments became Longer Financial, and affiliate of PCIA in 2019, and though a few members have retired (including Elaine), the team is largely still growing with us today.

1985
Lawing Financial
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Founded in 1985, Lawing Financial was a financial services firm founded by Kerry Lawing. In 2017, several employees bought the company and rebranded it as Prime Capital Investment Advisors.

Accolades & Recognition

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