The Brand Evolution of Prime Capital Financial

From Then to Now

Prime Capital Financial did not rise overnight to become one of the nation’s top RIAs.¹ Our success is built on the strength of the brands that came before us.

Each brand left a lasting imprint on the clients we serve and the financial services industry at large. These groups shaped the way we think about wealth, retirement, and legacy. They carried forward a relentless drive to innovate, educate, and empower.

Today, as all of these brands unite under Prime Capital Financial, we celebrate the legacy of trust, leadership, and growth that has forged our foundation. Their impact has paved the way for our continued evolution, giving us the scale, strength, and vision to transform financial futures for generations to come.

This a story of progress, of bold ambition, and of a unified team ready to stand at the forefront of our industry.

2017

Prime Capital Investment Advisors

Prime Capital Investment Advisors (PCIA) began its journey in 1985 with the establishment of a predecessor business, Lawing Financial, followed by the creation of its wealth management arm in 1997. The company officially rebranded as Prime Capital Investment Advisors in 2017 and has since experienced significant growth through strategic acquisitions and the launch of new initiatives, transitioning to advisor ownership in 2021. PCIA became Prime Capital Financial in 2024.

2012

Hagan Newkirk

The Hagan Agency was originally formed in the late 70’s by Calvin Hagan who primarily focused on Life Insurance and began consulting businesses on a variety of insurance needs.

His son Merlin Hagan joined him after college to build the investment and financial planning services. Calvin’s son-in-law, Chris Newkirk, joined the firm in the early 90’s to help build the insurance business as they began to have great growth in working for businesses providing employee benefit programs. With that, they also began to consult on qualified retirement plans. That is when the brand name changed to Hagan Newkirk. Hagan Newkirk joined Lawing Financial in January of 2012. In April of 2019 several advisors bought the business from Hagan Newkirk and began to transition the brand to Prime Capital Investment Advisors that fall.

2004

Qualified Plan Advisors

Qualified Plan Advisors (QPA) was founded in 2004 by Scott Colangelo and Tim Hakes. They started QPA to provide fiduciary and educational services for qualified plan trustees and employees, recognizing a need for such services before they became common in the industry. Qualified Plan Advisors became Prime Capital Retirement in 2024.

1980s

Longer Financial

Longer Investments was founded in the mid 1980s by Elaine Longer in Fayetteville, AR who was visionary in delivering fiduciary investment management while the industry was primarily dominated by brokers and commissioned based advisors. Longer Investments became Longer Financial, and affiliate of PCIA in 2019, and though a few members have retired (including Elaine), the team is largely still growing with us today.

1985

Lawing Financial

Founded in 1985, Lawing Financial was a financial services firm founded by Kerry Lawing. In 2017, several employees bought the company and rebranded it as Prime Capital Investment Advisors.