
When Giesting Financial was founded in 2002 by Mark and Denise Giesting, the goal was simple: help individuals and families in their community navigate their financial lives with confidence. What began as an investment-focused practice has grown into a comprehensive financial planning firm, partnering closely with clients to address nearly every aspect of their financial journey. Giesting Financial joined the Prime Capital Financial family in 2018, expanding its resources while maintaining the personal, community-first approach it was built on.

