While 2024 marked a record year for acquisitions by many of the industry’s largest RIAs, $30bn Overland Park, Kan.-based Prime Capital Financial took a step back to reevaluate its growth strategy beyond dealmaking.
‘As we get bigger, we just faced a realization last summer that we need to do more,’ Glenn Spencer, Prime Capital Financial’s CEO, told Citywire. ‘We need to do more if we’re going to keep our organic growth rate high.’
What has emerged from that realization is a flurry of changes at Prime Capital in the last six-plus months. Those include a rebrand from its former name, Prime Capital Investment Advisors, a number of key people moves including the appointment of long-time executive John Seibolt as the firm’s inaugural chief growth officer, and improved digital marketing efforts.
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