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Whether by speaking with college athletic coaches or launching adviser mentorship programs for recent graduates, financial recruiters are getting creative when building a steady pipeline of talent to replace the growing number of senior advisers leaving a niche sector of the financial workforce.

“Nobody goes to college to be a 401(k) plan adviser or 403(b) adviser,” says Jania Stout, president of retirement and wellness at Prime Capital Financial. “I was a Division I athlete in college, so I went to the head coaches at a bunch of colleges and said, ‘Can I talk to your players? I want to tell them about this amazing industry,’ and I can say that I have pulled in several advisers.”

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