Prime Capital Financial today announced the appointments of Scott Duba as president and Will McGough as chief investment officer (CIO). These strategic leadership moves are designed to further strengthen the firm’s executive team and support its continued national growth.
Duba joined Prime Capital Financial in 2021 and has played a key role in the firm’s growth and evolution. Most recently serving as CIO and president of wealth management, where he oversaw the firm’s investment platform as assets under management grew from approximately $20 billion to more than $40 billion. Under his leadership, Prime Capital Financial significantly expanded alternative investment offerings, and enhanced its tax advisory, multifamily office, financial planning and insurance capabilities. Duba holds the designation of Chartered Financial Analyst®.
In his new role as president, Duba will assume broader enterprise‑wide responsibilities, partnering closely with advisors and senior leadership to drive strategic initiatives, operational excellence and continued growth.
McGough joined Prime Capital Financial in 2023 as director of investments, bringing more than two decades of experience across asset management, wealth management, capital markets, retirement solutions and financial technology. He was promoted to deputy CIO in 2025.
In his new role as CIO, McGough, who also holds the Chartered Financial Analyst® designation, will oversee Prime Capital Financial’s investment strategy, portfolio management, trading and research functions, and will lead a team of more than 12 investment professionals. He is an early innovator in ETF‑based solutions and defined-contribution advisor‑managed accounts.
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