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Prime Capital Financial announces the addition of John Sayers III, CFP®, CRPC®, a third-generation financial services professional committed to helping individuals and families pursue long-term financial independence through personalized, goal-based planning.

Following in the footsteps of both his father and grandfather, Sayers brings nearly three decades of experience, a deeply rooted belief in family, health, and financial security, and a passion for guiding clients toward confident decisions that support the lives they want to build.

“John’s multigenerational perspective and commitment to helping people achieve financial independence reflect the values we prioritize,” said Glenn Spencer, chief executive officer of Prime Capital Financial. “His client-first mindset and focus on meaningful outcomes align seamlessly with our mission to deliver thoughtful, personalized financial planning.”

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