Terra McBride, MBA
Terra McBride serves as Chief Marketing Officer at Prime Capital Financial, where she’s on a mission to make financial services not just accessible—but unexpectedly enjoyable. With a strategic eye and a creative spirit, Terra leads the firm’s brand direction, overseeing everything from content development and lead generation to event strategy and public relations. While her team certainly knows how to make things look and sound remarkable, their real aim is deeper: to craft meaningful, memorable experiences that resonate with the Prime Capital Financial community at every touchpoint.
She expanded her experience in financial services as the vice president of marketing and professional development at Fi360, the country’s leading fiduciary education and technology company. Prior to that, Terra was the manager of marketing at Fragasso Financial Advisors in Pittsburgh. She was also the director of social media and digital public relations for a Pittsburgh university. Terra has nearly 20 years of experience in marketing and more than two decades of professional experience for a variety of organizations across industries.
Terra earned her bachelor’s degree in industrial and organizational psychology from Pennsylvania State University. In 2006, she earned her Master of Business Administration from Gannon University.
In her free time, Terra most enjoys sharing laughs with her husband and daughter. 2020 was the genesis of a new McBride tradition, Friday Family Movie Night, during which the family has conducted a deep exploration of 80s movies that matter. Terra relieves stress by making a great meal and hitting the yoga mat or running trail as often as possible. Terra especially loves curating content for her style blog, which allows her to be personally creative and connect with the fashion community in Pittsburgh and across the internet. Terra is also a founding member of the board of The Future of Finance Scholarship Fund, a 501(c)(3) dedicated to closing the gender gap in financial services.
