The streaming-video company has made a splash with sports programming, with investors bullish for live events that are more valuable for its advertising business than the kind of ondemand programming Netflix built its library on. It continues to have success there, with the latest Squid Game topping charts.
“Live events are frankly a huge catalyst, since the viewership numbers are crazy and it opens up a new channel for Netflix to further monetize its user base,” said Clayton Allison, portfolio manager at Prime Capital Financial. “While investors want to see numbers that will justify the premium, Netflix is so dominant that I’m not turned off having to pay more to hold it.”
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