Prediction markets and sports betting moved further into the mainstream in 2025. And while saving for retirement may not be a game, many advisors see the gamification of investing – like it or not – as a trend that will continue in the coming year.
Platforms like Robinhood accelerated into the space this past year, adding new features that make prediction markets function more like traditional sportsbooks. The retail brokerage’s customers traded 2.5 billion prediction-market contracts in October alone, primarily on sports.
Prime Capital’s Knopf, tells clients that if they have a thesis and trade rationale that makes sense and fits their portfolio, 15% or less into those positions can make a lot of sense. Ideally, he believes there are fundamentals or technicals at play that support their trading rationale.
“If you are here for the casino, please keep it within 5% or less, and please call it a day if you happen to get lucky and end up 200% or more in a short amount of time!” Knopf said.
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