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Amazon.com Inc. bulls are betting that the company’s stock is primed to reestablish its market leadership after years of trailing its Big Tech rivals.

The optimism starts with demand for the Amazon Web Services cloud-computing business, which is positioned to benefit from the explosion of artificial intelligence technology. In addition, AI is seen helping the company’s better-known e-commerce unit, which should get more refined advertising targeting and improved efficiency across its vast logistics operation.

“It’s the AI name that hasn’t gotten the love,” said Clayton Allison, portfolio manager at Prime Capital Financial, which owns Amazon shares. “It has built out the AI infrastructure everyone wants to use, it’s the e-commerce giant, and it is trading at a discount.”

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