
Prime Capital Investment Advisors (PCIA) began its journey in 1985 with the establishment of a predecessor business, Lawing Financial, followed by the creation of its wealth management arm in 1997. The company officially rebranded as Prime Capital Investment Advisors in 2017 and has since experienced significant growth through strategic acquisitions and the launch of new initiatives, transitioning to advisor ownership in 2021. PCIA became Prime Capital Financial in 2024.